Every child has their happiest moments when they are at play; when they can let their
imagination run free with building blocks and modelling clay. To raise awareness about
child labour, scenarios of labouring in construction sites and factories were recreated
using familiar children’s toys such as Lego, Jenga and Playdoh. The campaign sought to
send out the message that child labour is no children’s game.
Client: Amnesty Agency: Lasalle College of the Art Role: Art Direction