We mimicked the mystical world of Doctor Strange by creating portals online.
We wanted to bring magic online by creating a social media campaign around portals,
which are magical doorways that connect far off dimensions, locations, or points of time.
These portals were placed in our Canvas ad, on our Instagram page, and featured on Pocket TVCs.
Using visual trickery and a clever manipulation of existing movie assets, these portals sucked in fans
and transported them into Doctor Strange’s world. With each click, they discovered an
element of surprise and delight.
Client: Walt Disney Studio Agency: DigitasLBI Role: Creative Lead