Karma

48HR CHALLENGE

KARMA

A huge part of the average Singaporean’s daily life is spent on public transport. But this
time of the day is becoming increasingly unpleasant, as commuters exhibit more ungracious
behaviour. To help the Land Transport Authority tackle this issue, we amplified the insight
of how one good deed leads to another, by introducing the Karma Index for Singapore. 

Client: LTA        Agency: Lasalle College of the Arts        Role: Art Direction

Crowbar_awardsCrowbar_awards
PrintPrint
PrintPrint
PrintPrint