SK-ll
OMOTENASHI
SK-II is a reputable and respectable brand known for its rich brand heritage and premium
products. Focusing on Omotenashi - the spirit of selfless hospitality, the SK-II website was
revamped with a new concept. Using clarity of content in simple and focused messaging,
the new website guides users confidently through with ease of intuitive navigation.
Client: SK-ll Agency: BBDO/Proximity Role: UX/UI Design
