SK-ll Omotenashi

SK-ll

OMOTENASHI

SK-II is a reputable and respectable brand known for its rich brand heritage and premium
products. Focusing on Omotenashi - the spirit of selfless hospitality, the SK-II website was
revamped with a new concept. Using clarity of content in simple and focused messaging,
the new website guides users confidently through with ease of intuitive navigation.

Client: SK-ll        Agency: BBDO/Proximity        Role: UX/UI Design

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