Jeremy Sim, an avid Star Wars fan, made the news in Singapore when he sold
his entire Star Wars toy collection and donated the proceeds to KK Hospital. His purpose –
to benefit the cancer ward; the same place that cared for his wife who had recently passed.
To reward his selfless act of kindness, we gave himself, his son and their closest friends a
Star Wars Premiere experience that they would never forget.
Client: Walt Disney Studio Agency: DigitasLBI Role: Art Director