THE ENDLESS RACE
As part of the 2016 Motorsports Campaign, we created a mobile-first HTML5 racing game
to target the rising number of mobile users. The game was adapted into local languages and
rolled out in 11 Asian countries and 6 European countries. While users dodge obstacles and cars,
they have to collect as many Mobil 1 engine lubricant bottles to protect their engine
and continue going.
Client: ExxonMobil Agency: BBDO/Proximity Role: Art Direction